What strategies do cyber security use in order to avoid the hackers Essay

What strategies do cyber security use in order to avoid the hackers prevailing users of e-commerce websites - Essay Example About 52% of the UK consumers use online shopping as an opportunity to save cash. In 2009, an estimated 608 million card payments were made online, with  £47.2 billion being spent in 2011 around 74% of UK homes have internet access (Government of the United Kingdom, 2011). The cyber security departments need to have strategies that balances resiliency with focused, protection, risk-informed prevention and preparedness activities in order to manage and reduce the most deleterious risks in e-commerce. E-commerce is regarded as the wave of the future. However, as organizations come up with new web-based strategies so as align themselves with the future commerce, problems are expected on the way inform of cyber attacks. Cyber security is at a sensitive stage in the evolution of e-commerce. A major attack at this particular time, if successful, could significantly affect the future development of the e-commerce business model. This could result to harsh ramifications for the victimized organization(s) in particular. The paper will highlight the strategies used by cyber security in order to avoid the hackers prevailing users of e-commerce websites. The ever increasing roles of information technology as well as the growth of the e-commerce sector have made cyber security be very important essential to the economy. The cyber security standards are prevailing security standards that enable various organizations to practice safe security techniques so as reduce the number of successful cyber security attacks (Amoroso, 2012). The misuse of the online environment through hacking, fake websites and other means have threatened to undermine the social and economic benefits of the online environment by eroding confidence and trust in the security and safety of the online environment (Shoemaker & Conklin, 2011). This is what has necessitated the e-commerce industry to come up with strategies that will boost customer confidence in engaging in online transactions. These

The E-Trade Baby Essay Example | Topics and Well Written Essays - 500 words

The E-Trade Baby - Essay Example In order to identify the rhetorical strengths and weaknesses of the E-Trade Baby commercials, their ethos, logos, and pathos should be examined. Ethos implies the personality and trustworthiness of the speaker associated with the argument. Ethos raises issues of ethics and confidence between the speaker and the audience. In terms of ethos, the E-Trade Baby ads are quite effective in drawing out the interest of the audience by using an ‘infantile’ personality that normally appeals to the emotion of audiences. In terms of integrity, the ads are also successful since the babies’ ‘voices’ are from trusted people in the finance and investment industry. The E-Trade Baby simply used the attractive and adorable personalities of the babies to convey its reliable messages about financing and investing. The ads successfully identified with their audiences and their argument. They also appeal to the sense of necessity of the audiences by building a whole new real m of investing, or also referred to as electronic trading. Logos denotes the application of numbers, statistics, reason, and logic. Quite frequently, logos appears concrete and material, far more tangible and ‘real’ compared to other rhetorical techniques that it does not appear an advertisement approach at all. In terms of logos, the E-Trade Baby ads are quite illogical since it is commonsensical knowledge that babies cannot talk in the way they are portrayed in the ads making the entire endeavor weak within the domain of logos. But in terms of the presentation of statistics and facts, the ads have been concise and straight to the point. Pathos appeals to the emotions of audiences. The E-Trade Baby ads try to appeal to the emotions of love, compassion, affection, sympathy, and happiness. They successfully used an emotional appeal by identifying with the sense of their audience. The ads did not abuse any ethical or emotional appeal since